International Youth Sevens


TROPICAL 7s is organised by a team of industry professionals with experience from all over the world.  Meet the team that will host you in the tropics.


John Siner (USA) - Executive Director

John SinerJohn runs the USA office based in Orlando, Florida. He has over 20 years experience working in the sports industry both in the USA and internationally, including 7 years with the International Olympic Committee.  John has also previously held roles with Major League Soccer, adidas, CBS Sports, as well as collaborative projects with FIFA. John holds a Masters degree in International Sport Management, and a published thesis on the subject of “Sport and Tourism”.




Alex Proctor-Pearson (GBR) - International Director

Alex heads up our overseas office in the UK. With 12+ years experience in the international sport sector, Alex also holds a business undergraduate degree from Edinburgh and a post-graduate degree in International Sports Management.  Alex has held previous roles with the International Olympic Committee, the London 2012 Olympics and with UK Sport, the UK government's agency responsible for elite sport and major events. Alex is a keen sportsman and played rugby 7s as a junior.



Veronika Muehlhofer (AUT) - Director of Competition

Veronika MuhlhoferBased in Switzerland, Veronika has 17 years of experience in International Sports & Event Management including 4 Olympic Games and countless tournaments and world championships in many different sports. She also has 5+ years’ experience as an entrepreneur, and a lifetime's passion for sports. She is a dynamic, positive, solution-oriented professional, taking pride in the delivery of outstanding quality in all her projects. She has worked, lived, or studied in the US, Europe, Russia, Asia, and South America, and has learned at least some of the local languages.  Veronika has always been entrepreneurially-minded, and took the leap to start her own company providing sports and event management consultancy and services in 2011. Veronika is a World Rugby Level 3 certified coach and works as a tournament director for 7s and 15s rugby championships for Rugby Europe and European Club Rugby.


Richard de Jager (RSA) - Global Ambassador

Richard de Jager

Born in South Africa, Richard worked previously as Manager of Sport Facilities in Pietermaritzburg for 4 years and then as Manager of Development for the Durban Sharks Rugby Union for 8 years, and finally Business Development for the his last 2 years at the Sharks.  He now lives in London and is a consultant to several National Rugby Unions and professional rugby clubs and is a current ambassador for the United World Games in Austria, as well as an account Manager for RAM International, a UK based Company specialising in Rugby and Cricket equipment.  Richard set up RDJ Sports Development in 2012, which organizes sports coach and player development programmes around the world.  RDJ Sports Development Ltd is the official coaching and development partner for TROPICAL 7s.


University of Central Florida (UCF)

TROPICAL 7s is partnered with the Sport Business Management Program program at the University of Central Florida (UCF) - a challenging degree program designed to develop future innovative leaders in the sport business and entertainment management industry. A team of students form a core part of the TROPICAL 7s event organising team and support across a wide range of areas including planning & strategy, digital & social marketing, and operations.



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Kissimmee Florida

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